A BRAND THAT STANDS FOR INDIVIDUALISM AND UNIQUENESS
Course
Design Theory & Practice
Design Problem
Create a logo and prototypes for the fictitious clothing brand Vocé 21.
Tools Used
Adobe Illustrator and Adobe Photoshop.
Vocé 21 sells alternative, edgy clothing for late teens and young adults who value diversity and individuality. Referencing my research and inspiration, I incorporated large-weight sans-serifs, the colors off-black, white, and ultraviolet, and a balance of sharp and rounded shapes. These design choices display the brand’s values of individuality and uniqueness. The final result is a fully digitized logo for “Vocé 21”, along with mockups and prototypes.
